South Korean singer and actress IU has officially been announced as the newest Global Ambassador for Swiss luxury watchmaker Jaeger-LeCoultre.
The partnership was introduced through the sixth episode of the Maison's intimate interview series, "The Hour Before", where IU is seen thoughtfully assembling the intricate case of a Reverso watch while sharing insights into her artistry.
Jaeger-LeCoultre CEO Jérôme Lambert shared that IU was chosen because her genuine artistry, unwavering dedication to her craft, and quiet elegance perfectly reflect the values of the Maison.
With this appointment, IU joins the brand's prestigious lineup of global ambassadors, which includes Anya Taylor-Joy, Lenny Kravitz, Jackson Yee, and Kim Woo Bin.
