Stray Kids member Felix has officially been announced as the new Global Ambassador for Genesis BBQ Group.
The announcement was made on June 23, 2026, as part of the brand’s plans to expand its presence in major markets, including the United States, Europe, Latin America, and South Korea.
Alongside the announcement, Genesis BBQ Group released teaser images and videos featuring Felix.
In the campaign teasers, Felix makes a “shhh” gesture while surrounded by camera flashes, drawing attention to the brand’s focus on its crispy fried chicken.
The campaign also introduces the tagline, “It’s probably the first time this crispy,” hinting at the launch of a special global menu.
Felix’s appointment has attracted attention from fans, as the Stray Kids member has previously shown his love for the brand. He notably gained attention online after praising BBQ’s Jamaica Sotteok Manna Chicken during live, with many fans supporting the menu item following his recommendation.
With Felix now serving as the brand’s Global Ambassador, Genesis BBQ Group is expected to strengthen its global marketing efforts and connect with more customers around the world.