TREASURE's music video for 'IF I' has officially broken records by becoming the fastest K-pop music video released in 2026 to surpass 100 million views on YouTube.
The group achieved this massive milestone in just 11 days and 22 hours, solidifying its position as the fastest 4th-generation K-pop music video to cross the threshold.
The track completely eclipsed TREASURE's previous personal record held by 'JIKJIN,' which took 6 months and 16 days to reach the 100 million mark.
Spurred by the viral 'IF I' dance challenge on Instagram and TikTok, TREASURE's official YouTube channel rapidly gained subscribers, crossing the 8 million subscriber mark on June 12, 2026.
Alongside YouTube success, the tracking mini-album 'NEW WAV' claimed the No. 1 spot on major album charts including South Korea's Circle Chart and Hanteo, as well as Japan’s Oricon Weekly Album Chart and Billboard Japan Top Album Sales.