The Korea Tourism Organization (KTO) has released the teaser for its upcoming "Begin to Hear Korea" campaign starring Park Bo Gum.
Launching on July 15, 2026, the new healing campaign features Park Bo Gum as the Music/Sound Director, introducing South Korea through its peaceful landscapes, sound walks, and unique environmental sounds.
Park Bo Gum currently serves as the Honorary Ambassador for Korean Tourism, leading global promotions under the "Imagine Your Korea" campaign.
Watch the teaser below.